Did you know that 89% of all communication is visual?
Just the arrangement of the images, colours and text in your communications will have a massive impact on how effective they’ll be at informing, educating and persuading your audience.
We’re all bombarded with thousands of messages every day. At Easthalldesign we specialise in getting our clients’ brand and message noticed.
Whether it's a business card on or an entire corporate rebrand we start by thinking about the design fundamentals: colour, image and typography.
Color is a wonderfully powerful element in graphic design and needs careful consideration. Surprisingly the same colour can look different on a website than it does on a printed page. Large companies understand the importance of consistency in the colours that they use. The McDonalds logo is Pantone 123 for the yellow and Pantone 485 for the red and you’ll never see a McDonalds sign looking off-colour! Easthall Design uses the Pantone colour matching system to select the best colours for our clients and to ensure that they are consistent throughout their materials.
Image brings design to life but most of our clients find that producing their own professional quality photographs is very expensive. At Easthalldesign we have accounts with the world’s best image libraries and a thorough understanding of copyright law and use of third party images. This gives our clients access to high quality professional images at a low cost.
Of course if the breif does require a profesional shoot then EasthallDesign has access to some amazing photographers, covering a wide range of budgets.
Typography is the arrangement, style and appearance of type and typefaces. It’s something that we’re passionate about at Easthalldesign. Having the correct typeface for your image, brand and logo is paramount and we’ll guide you through the wonders of the printed word. Good typography is not noticed because you’re too busy reading it!
We love it, when a plan comes together:
Watch this movie to see all of the above disciplines used to great effect. It’s the title sequence for Daydream Glacier's feature film 2K3 and runs for 1.40 seconds.
Other important considerations could be...
Printers: Once your design work has been completed we can recommend printers for you. We can also create your design specification and source quotes from various printers to get the best possible price. We can do this work as part of our contract if you don’t have a printer already.
Advertising: We have an in-depth knowledge of press and digital advertising. If you want to advertise in a newspaper or place your banner on a website we can design the advert, create the artwork (ready for press or online) and deal with the publishers for you.
We'll explain all the options available, so you can make well educated decisions.
"Justin's designs are refreshing, original and imaginative. He has a great track record in higher education and it's a pleasure working with him."
Rachel Waites, Associate Director, Corporate and Student Recruitment
© 2010 EasthallDesign: Graphic Designer and Web Designer based in Miami & London. Email: easthalldesign@me.com