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Search Engine Optimization

A Killer Combination

Search Engine Optimization (SEO) is an important part of building a new website and has 2 main areas to consider; on-site SEO and off-site SEO. Working together they can create a killer combination.

On-Site SEO

In short, building a website so search engines will 'present' your website to the right audience. This is achieved by applying keywords to the content and the meta data, correct use of headers and page titles and much more. Search engines like Google, Yahoo and Bing look for this data to understand a website. Because this in 'built in' to a website it's called On-site Search Engine Optimization.

Off-Site SEO

Any marketing strategy to help gain online visibility or to drive traffic to your website is considered Off-site SEO, including; citations, social networks, advertising, link building, blogging, Pay Per Click Campaigns (PPC), email broadcasting, traditional media, (print advertising, TV) and so on.

ED does not have a one size fits all approach to Search Engine Optimization. Every client has different needs and budgets. We offer a custom, one to one service whereby we’ll spend time mapping out your goals so we can develop your business's online marketing strategy.

The overview video below will help you understand all the elements needed to create a successful SEO strategy - of course you do not need all these elements to have great SEO, we can help you make the best choices for your marketing budget.

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ONLINE MARKETING OR SEO

Search Engine Optimization (SEO) is adding data to your website that will help Google and other search engines understand your website’s reason for being, and any marketing (new or traditional) to improve your website's online visibility.

Local & Experienced.

A tight team covering; website development and implementation, graphic communications and substantial on-site and off-site marketing experience.

Easthall Design provides custom, award winning, professional websites with a service to back it up. All at fantastic prices. Contact us for a free quote

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