The term "website traffic" refers to the number of people who visit a website. A high volume of traffic is desirable since more visitors means more people who are likely to purchase your product or sign up for your email list. Traffic can be measured in terms of the number of overall visitors to a site or on a page-by-page basis to see which pages are performing the best. It can also be measured in finer detail by looking at the amount of time people are spending on certain pages, or which pages people are landing on when they first visit the site. Knowing how your traffic behaves is an important aspect of running a successful website.

Traffic building is one of the key areas where websites succeed or fail. Research shows that generating traffic is the main significant factor in the success of a website, with awareness of the site following close behind. Typically, the bulk of a site's advertising budget should be spent on building traffic and making the public aware of the site. Promoting brand awareness, and attempts to build a favourable impression, do not have nearly as much impact. In fact, these things follow naturally from traffic building and thus don't require much attention at all. Customers will develop a good opinion and product loyalty from frequent use of a site.

Media exposure is a simple way to generate more traffic. You want to build awareness about your site so internet users will find it, and then give them reasons to stay. Partnerships with other sites and mutual link exchanges can be a useful way of building awareness of your site. The idea is to let people know that your site exists. Remember, it is more important to make people aware of your site than to spend time building a favourable impression of your brand.

A reliable way to increase website traffic is to modify the site. Web pages in the site should match the page headings and descriptions that appear in search engines. A lack of congruence between web pages and a user's expectations will often drive away traffic. Furthermore, a website needs to be easy to navigate for someone who may not have much knowledge of computers. To gain the most traffic, a site must be clear, informative, well laid out and easy to use.You can drive traffic to your website by writing articles and blogs that link back to specific pages in your site. There are many places on the internet where you can post articles such as online publications and e-zine syndication sites.

The ultimate purpose of a website is to show people what you've got, whether its products you are selling or information you want to share with the public. A website doesn't mean anything if people don't see it. For a site to succeed it needs to have a solid strategy for bringing in traffic on a regular basis.