Smartphones and tablets have taken over desktop computers for online searches, yet Google is only indexing content from the desktop version of a website. To counter this Google could soon be moving to a mobile-first indexing system. So, what does that mean and how does this effect our SEO?
2 different sets of content, one search result...
Mobile websites may not show the same content as a desktop version of the website, the scenario; a user can search on his smartphone, see the search result text snippet, tap to visit the website, but where’s that content just seen in the search results…? It's nowhere to be seen. In Google's Search Engine Result Pages (SERP) the text shown is taken from the desktop version of the website not the mobile version, the mobile version may not show this content (with media queries it's easy to show/hide content dependent on a device). And that is a bad user experience and we all know how much Google hates that!
So post ‘Mobilegeddon’ Google is now currently experimenting with a new mobile-first indexing system.
From the mouth of Google
"To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices"
Mobile searches by industry
Here's more from Google on the subject of mobile-first indexing
So in short, whilst the new indexing system will be mobile first it should not take anything away from the desktop search but of course you can improve your online presence by making sure your website is also mobile ready (with great mobile content). If your website is already responsive then you are good to go and thankfully most of our clients are set, we have been building responsive websites since 2014 Learn more about our mobile design services here.
So, when can we expect to see things kicking in?
Google has not specifically given a date, only that they may start experimenting soon with different 'sets' of website (by industry, for example), but I'd be surprised if we haven't started seeing the changes by early to mid 2018.
Is your website mobile ready, does it show the best content for mobile-first search results? Contact us today for a free consultation - we can review your current website and give you an honest, unbiased review 786. 379. 4041, email us or use our contact us form here.