Content marketing is a powerful promotion strategy you can use to build your brand, attract more clients, and increase sales. Content marketing is a process of producing and publishing relevant, high-quality, and consistent content in order to attract, and engage with potential customers.
It allows you to use valuable and useful content to solve issues affecting your customers.
Avoid missing out on potential customers and sales opportunities, and start using content marketing. A recent survey has shown that many leading companies around the world are using it to drive more traffic and increase their conversion rates.
These days, it's important to develop different useful strategies that can improve your content marketing. Here's 8 power-tips on how to market your hard earned content to increase your customer base and conversion rate.
1. Video Marketing
A video is a great content marketing strategy that will help drive traffic to your business. Multiple studies have shown that videos attract customer’s attention more than other types of content. There is high competition online and a product video can help you compete with the big boys. Use a video to capture the attention of prospects and convert them into leads.
A recent study has shown that Internet users spent 1/3 of their online activity watching a video, about 50% worldwide marketing professionals have confirmed that video content produces the best ROI. Online marketers who use videos in their marketing campaigns have 49% percent increases in sales than non-video users.
A survey by Wordstream also confirmed that integrating a product video on a landing page can boost conversion rates by eighty percent. If you want to drive more customers and increase sales, then start using targeted product or service video!
Make sure that your videos are short and easier to digest. You can increase traffic to your videos by publishing them on YouTube, Vimeo, Dailymotion, and on other video sharing sites, as well as your website.
- 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
- By 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US). (Cisco)
- YouTube is the second most trafficked site, after Google. (Alexa)
One minute of video is worth 1.8 million words. (Forrester Research)
2. Use Social Media Content
Another popular way to increase engagement, followers, likes, shares, retweets, and virality, is to use social media content that will interest your customers. It’s a fact that social media networks can attract new and loyal customers, but you will need to post valuable content.
Of course, you'll need to discover what social media platform your target market uses, and the kind of social media content that can motivate your followers to take the action you want. Discover the kind of posts that drive the most traffic and then recreate and publish them, video and image posts will get a bigger click-through-rate (CTR).
Try adding positive emotions to your posts to attract more shares and likes. Use emotional headlines to encourage the audience to read your post. Recent surveys have shown that adding emotion to social media content can increase shares, regardless of the industry you’re in.
Facebook posts should use videos and text-image-based content. Use hashtags on Twitter and Instagram. Instagram, Snapchat, and Pinterest need a lot of high quality original images that will grab the attention of the audience, learn more about social media and marketing in our post called Social Media: The Basics.
3. Use Infographics
Infographics are a great way of attracting traffic and improving your business performance. You can use it to present lengthy text blocks in a way that is easy to read and understand. Infographics use different visual elements to represent data and information.
Use creative infographics to grab your reader’s interest. Many businesses are using it to attract their readers and converting them into leads. Compelling infographics will receive more shares, leading to more brand exposure. These work well on social media too.
To create compelling infographics that can convert readers into leads, make sure you research on the topic that can interest your readers. Use an interesting topic and a unique title that will capture their interest. You can have the most attractive infographics design, but if your topic is not interesting, your readers will not engage with it.
Make sure you use content that readers can understand and interact with. And don’t forget to use a simple, clean design making it easy for your audience to understand.'
We recently published a brilliant article on why Infographics rock, def recommend a read...
4. Email Marketing
Email marketing is a great promotion technique you can use to get more subscribers, increase engagement, and boost sales. Many businesses are using this marketing strategy to improve their customer acquisition and revenues. If you know how to use email, it can be a valuable channel to grow your business.
If you want email marketing to work for you, then start building your own subscription list. It’s important to personalize messages to people that opt-in to receive future emails about your business. Acquiring your own email list will help you to know more information about your customers and the best way to approach them.
You can start designing your email if you already have a list of email addresses. Make sure that the messages you will send to your subscribers are in line with what they signed up for.
The success or failure of email marketing can depend on the headlines for your content. If your headline fails to grab subscriber’s attention, they are unlikely to click through and read your email. So, make sure you create clickable headlines that will motivate readers to open and read the rest of your email.
5. Use High-Quality Images
If you want to boost online growth and engagement, then use quality images in your content marketing campaigns. Quality images is an effective marketing strategy that can attract the attention of numerous customers.
Use quality images to increase conversion rates and sales
Posts with quality images get ninety-five percent more views than those without any images. The inclusion of contextually relevant images is something you should be using to make your content more interesting to customers.
Unfortunately, many marketers find it difficult capturing quality images for their campaigns. The good news is that there are several resources online where you can buy quality images. It's also worth checking out photo-sharing sites such as unsplash.com. We have a full blog post detailing best practice for image use on Social Media here...
6. Web Content
Whether you’re attempting to build loyal customers for your business or showcase your expertise to potential investors, web content is, of course, a great way to grow your business. You can use web content to grow your customers, make powerful connections, and establish your brand as a thought leader in your industry via the content pages on the website or by the site's blog, for example.
But without the right web content, your marketing efforts may not produce the desired results. So, creating the right content is absolutely essential, ie the type of content that can get you traffic from Google and other search engines, entice sharing and back-linking and will establish you as an expert..
So, how do you create the right web content that can bring in your targeted customers? One way is to find profitable keywords that your customers search every day. Once you have these keywords you can create web content around them. Make your web content easy to read, engaging - using short paragraphs and original images. This is just the basics, of course - we'll be producing a blog post soon that looks into this in way more detail - we'll update here when it's ready.
There's some powerful tools out there to help you discover keywords - our favorite being Google's Keyword tool, you will need a Google Adwords account to access this though - you can start that process here. Also content curation is another really good way to produce content - we have a blog post here covering everything content curation!
7. In-Person Events
Go old school! In-person is another, useful marketing strategy you can use to increase sales. This technique gives you the opportunity to directly reach potential customers and connect with them. Many leading companies are using it to build and cement relationships with their loyal customers.
In-person events can give you a solid ground to engage with many customers and prospects. Events provide marketers with great opportunities to connect with customers who are ready to buy. Things like trade shows, conferences, and conventions can really help marketers achieve their business goals.
You can use events to build brand awareness and generate qualified leads. If your goal is to generate new leads, then find ways to distribute invitations to prospects. The popular event marketing platforms include the usual suspects; direct mail, social media post, and digital advertising.
8. Online Advertising
Online advertising is a marketing technique that involves the use of Internet as a channel to attract customers and increase sales. This strategy can lead to the quick promotion of your products or services. Online advertising can cost you some money, but the benefits far outweigh the investments.
Some examples of online advertising include search engine results pages, online classified ads, social media ads, banner ads, and much more. If you want to use ads to drive customers, make sure you are using a message that can motivate prospects to click on it. A message that evokes interest in the mind of readers will definitely make them click on your ad.
Popular online advertisements work like the following:
- Cost Per Click (CPC): This advertisement channel allows you to pay every time an online user clicks on your ads.
- Cost Per Thousand (CPM): This channel allows you to pay when your product or service information is exposed to specific customers.
- Cost Per Action (CPA): You only pay when a specific action is performed on your ad.
With the right advertising channel, you can build a successful brand, increase customer base, and sales. Just make sure you create a successful ad campaign and use the ad program that is best suited for your business. Best place to start? Google PPC online advertising of course, they have great customer service and will help guide you through your fist ad placement - Google PPC.
Well done you made it all the way down here! We hope the post gave you some good pointers. Of course we also offer all the above as a monthly service - feel free to reach out for a free consolation!