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Category: Branding

Brand perception - coffee with branding charging more than coffee without branding
Branding

The Brand Perception

What’s the difference between the coffee that you get from your local coffee shop and the coffee you get from Starbucks? Of course, there’s the price, but why can Starbucks get away with charging higher prices for a product that you can essentially find in many other places?

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How to get your brand in-front of the right people
Branding

It’s a Mad World

How do you get your brand in front of new customers in such a competitive environment? What do you need to do as an organization to make real inroads and get a return on your digital marketing dollars?

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