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Category: Branding

the-great-american-logo
Branding

The Great American Sport Logo

This year Miami hosted the 54th Super Bowl. To celebrate we thought it would be fun to explore an important design element within the sport Industry – logo design, here we will get behind the stories & design choices for some of the biggest sport franchises in the world…

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Brand perception - coffee with branding charging more than coffee without branding
Branding

The Brand Perception

What’s the difference between the coffee that you get from your local coffee shop and the coffee you get from Starbucks? Of course, there’s the price, but why can Starbucks get away with charging higher prices for a product that you can essentially find in many other places?

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to many brands on the internet
Branding

Breaking Through the Digital Noise

How do you get your brand in front of new customers in such a competitive environment? What do you need to do as an organization to make real inroads and get a return on your digital marketing dollars?

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