Category: Marketing

Brand perception - coffee with branding charging more than coffee without branding
Branding

The Brand Perception

What’s the difference between the coffee that you get from your local coffee shop and the coffee you get from Starbucks? Of course, there’s the price, but why can Starbucks get away with charging higher prices for a product that you can essentially find in many other places at least half the price?

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Online Marketing

Marketing to Gen Z

So how do you get the attention of the most connected, educated and technically savvy generation ever?

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How to market to baby boomers
Marketing

Marketing to Baby Boomers

With the right strategy at your disposal, you can achieve great success from targeting this audience. Now is the time to respect your elders…

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How to market to gen x
Marketing

Marketing to Gen X

If you grew up around the turn of the millennium, Gen X is the demographic that uses modern tech but thoroughly annoy you when they do!

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marketing to millennials
Marketing

Marketing to Millennials

Here we’re going to talk about millennials. This particular group of people has been a source of debate across the entire planet, as you may know already. For some reason, if you’re a millennial, then it’s like you’re a different species to the other generations – or so the other generations would have you believe!

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the-great-american-logo
Branding

The Great American Sport Logo

This year Miami hosted the 54th Super Bowl. To celebrate we thought it would be fun to explore an important design element within the sport Industry – logo design, here we will get behind the stories & design choices for some of the biggest sport franchises in the world…

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AI in website design and marketing illustration
Marketing

The Rise of AI in Marketing

Website designers and digital marketers can no longer escape the reach and impact of AI as it continues its unstoppable ascent. But is all this a good thing for the world of website design and marketing?

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