fbpx
loader image

Tag: The Brand Perception

Brand perception - coffee with branding charging more than coffee without branding
Branding

The Brand Perception

What’s the difference between the coffee that you get from your local coffee shop and the coffee you get from Starbucks? Of course, there’s the price, but why can Starbucks get away with charging higher prices for a product that you can essentially find in many other places?

Read More »