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The Good & The Bad – Using Influencers as a Marketing Strategy
In today’s digital age, influencers have become a cornerstone of many marketing strategies. Leveraging their established online presence, brands aim to reach broader audiences and engage with potential customers more authentically. However…
The Brand Perception
What’s the difference between the coffee that you get from your local coffee shop and the coffee you get from Starbucks? Of course, there’s the price, but why can Starbucks get away with charging higher prices for a product that you can essentially find in many other places at least half the price?
Branding in Hip Hop Culture
In this post we explore some of our favorite examples of branding in hip hop culture. We talk about why some of these branding efforts work so well, and how they’ve influenced the culture as a whole. Walk this way…
Every Small Business Should Use Email Marketing
Email marketing is still one of the most effective strategies to connect with your customers. Let’s look at the reasons why…
Marketing to Gen Z
So how do you get the attention of the most connected, educated and technically savvy generation ever?
Marketing to Baby Boomers
With the right strategy at your disposal, you can achieve great success from targeting this audience. Now is the time to respect your elders…
Marketing to Gen X
If you grew up around the turn of the millennium, Gen X is the demographic that uses modern tech but thoroughly annoy you when they do!
Marketing to Millennials
Here we’re going to talk about millennials. This particular group of people has been a source of debate across the entire planet, as you may know already. For some reason, if you’re a millennial, then it’s like you’re a different species to the other generations – or so the other generations would have you believe!
The Great American Sport Logo
This year Miami hosted the 54th Super Bowl. To celebrate we thought it would be fun to explore an important design element within the sport Industry – logo design, here we will get behind the stories & design choices for some of the biggest sport franchises in the world…