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Brand perception - coffee with branding charging more than coffee without branding

The Brand Perception

What’s the difference between the coffee that you get from your local coffee shop and the coffee you get from Starbucks? Of course, there’s the price, but why can Starbucks get away with charging higher prices for a product that you can essentially find in many other places at least half the price?

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branding in hip hop culture

Branding in Hip Hop Culture

In this post we explore some of our favorite examples of branding in hip hop culture. We talk about why some of these branding efforts work so well, and how they’ve influenced the culture as a whole. Walk this way…

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marketing to millennials

Marketing to Millennials

Here we’re going to talk about millennials. This particular group of people has been a source of debate across the entire planet, as you may know already. For some reason, if you’re a millennial, then it’s like you’re a different species to the other generations – or so the other generations would have you believe!

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the-great-american-logo

The Great American Sport Logo

This year Miami hosted the 54th Super Bowl. To celebrate we thought it would be fun to explore an important design element within the sport Industry – logo design, here we will get behind the stories & design choices for some of the biggest sport franchises in the world…

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