There are ways to distinguish great content from so-so content and to learn how to write it. Here are three tips that will improve your content.
Write in a Conversational Tone
Content that is written in a friendly voice is conversational content. If done right, it feels personal to the reader and they feel like you’re speaking directly to them. As a rule, conversational content uses informal language. Often, it means using the second person ‘you’ when you write.
When writing conversational content, it’s alright to sometimes break grammar rules. For example, you might write an incomplete sentence. This can have an impact. And you can use ellipses.
Don’t break grammar rules unless there’s a good reason to do so. It might feel daring to break them but to a lot of people, it will look like you don’t know the rules and that will detract from your message.
Let Your Voice and Personality Shine Through
Your voice and personality are your biggest assets. They are uniquely yours and they help set you apart from everyone else. They will help you create your brand and strengthen it as time goes by.
If you’re naturally sarcastic, for example, then your content should be too, as long as it’s appropriate and relevant. Keep in mind that it’s always easier to work with your personality rather than to try to be someone you’re not. The mask always eventually falls off. And by embracing your real self your content will be authentic.
Look at the content writers you particularly enjoy and read often. How are they sharing their personality and voice? Do they sound conversational? Do they sound persuasive
Write Easy to Read and Understand Content
Don’t get carried away with your formatting. Sometimes, a writer will use underlines, bolded words and bulleted points in the same article to the point where it becomes confusing for the reader. They’re not sure where to look and that slows down the reading process and makes it more difficult to understand. Pretty soon, your readers will become distracted and click away from your website.
The best way to handle this problem is to use simple formatting. It’s alright to bold or underline your headings and you can use either numbers or bullets but not both.
Look for content that is easy for you to read and then look for content that is distracting. What are the differences? Did the writer go overboard on formatting? Or is there too little formatting? Look at the one that’s hard to read, how would you fix it?
By learning these easy web content writing strategies, you will be able to get the results you want. There will be more incoming links to your website and you will get more traffic and readers. And, best of all, you will get more customers.
Great content leads to great success! Fact!