Something like 34 percent of all websites uses WordPress to make what they do possible. It’s ubiquitous online. Thus if you use the internet, you’ve been on a WordPress website, (You’re looking at one right now).
WordPress isn’t just for small-time bloggers but provides services that are good enough for companies with millions of daily users. Some of the biggest firms in the world use WordPress to power their sites. Sony, Disney, BBC, Bloomberg, Microsoft News, Facebook Newsroom, and the Chicago Sun all rely on the platform to deliver content to their users daily.
But what is it precisely that makes WordPress so compelling? Why do people all over the world use it, no matter what kind of site they want to build? Let’s take a look.
It’s Free & Open Source
Perhaps the biggest reason why WordPress became such an internet phenomenon is the fact that it’s both free and open source. You’re allowed to fiddle around with the source code as much as you like and use it for as long as you want. There are no fees, licenses, or limited validity. Businesses can just create their sites and then focus on content without having to worry about anything else.
Some website builders provide great tools to get your site off the ground, but when it comes to delivering sites that can accommodate hundreds of thousands of users, they begin to chug. WordPress, on the other hand, is different. WordPress makes it easy to scale both the bandwidth of individual web servers and the number of nodes from which you make your site available. Being able to do this means that you can grow your website hardware alongside your business, scaling up only when you have the customers you need to justify it.
WordPress is also scalable in terms of functionality too. It’s a great tool when you want to create a simple business brochure, showing customers the kind of services that you offer. But it also provides a host of additional add-ons and plug-ins which add even more features. With such an extensive library of tools, businesses can craft custom experiences for their customers that are relevant to their strategy.
Marketers Love It
There are a host of reasons why marketers love WordPress. Let’s take a look at a few of them here:
- Plenty of analytics and tracking tools. Marketers need to know what they’re doing right and where they need to improve. WordPress provides them with tools that they can use to discover who is visiting their sites and how often. They can also see who is buying, who isn’t and get data which might explain why.
- Easy to migrate old sites. Many companies have old sites with art styles and layouts that they love but based on clunky, outdated CMS platforms. WordPress is flexible, meaning that it’s usually quite straightforward to move old websites onto new platforms, boosting speed and efficiency.
- Blog support. WordPress has perhaps the best blog support in the world. It’s CMS allows you to create blogs, paste them in the editor, and then publish them to your site. The tool takes care of all the formatting for you, making it easy to add content whenever you want.
- Great design options. Marketers are always on the lookout for ways to create visually appealing online spaces for their customers. WordPress provides numerous themes and so-called “child themes,” providing endless customization and flexibility.
Google & SEO Love It
Google has come out and said that WordPress is 99 percent SEO-friendly. In other words, it has features that mean that you’re much more likely to rank high in search results.
One of those features is fast loading times. Google wants to forward its users to websites that load pages in a flash, giving them a better experience. The search engine knows that WordPress-powered sites have special optimizations that make them faster, increasing the chance that they will rank well in results. WordPress also includes other things that search engines like, including XML sitemaps, quality navigation systems, integration with social media, and the ability to use websites on multiple devices.
It’s Easy to Customize
Companies want their websites to be unique, but it can be difficult on traditional website builders to get flexibility. WordPress is different. It provides you with tools that enable you to customize practically any aspect of a theme, making it your own. You can either use high-level tools or burrow deep down into the code and make changes to that directly – the choice is yours.
It’s Easy to Troubleshoot
The problem with many smaller website builders is that you don’t have a large community of people using them and generating queries. There’s a good chance, therefore, that you have a problem that nobody else has bothered to post about.
In the WordPress community, this is much less likely. Like most content management systems, there are often issues getting WordPress to work as you’d like it to. However, when things go wrong, you often find that somebody else has had the same problem before and knows how to solve it. The WordPress troubleshooting community is large and growing all the time.
It’s Easy to Update
WordPress makes it easy for companies to update the content on their sites. While they can delve into the code if they want, there’s usually no need – almost all updates can be done using intuitive and user-friendly tools. It’s not intimidating at all and means that firms themselves can take over more of the running of their websites.
You Should Use WordPress Too (If You’re Not Already)
WordPress is the most powerful and popular website-building tool in the world. As we’ve seen, there’s a reason for that popularity – the sheer versatility of the platform.
We think it’s time to hop on board. Easthall Design is a boutique design house based in Florida. We can help you create a stunning WordPress website with all of the benefits that the platform brings. With us, you can create beautiful blogs, market your products, and create bespoke experiences and sales funnels. We can even create the perfect custom theme for your site. Get in touch with us today to find out more.